Sparx360 Services

 

 

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Your Marketing Blueprint

To grow your organization in 2020, you need an easy-to-follow blueprint so you can focus on the right things to grow your organization. The first step is a strategy session that outlines your marketing tools and tactics, and includes your key messages. With our strategy sessions, you’ll get a(n):

⊕ Action-oriented marketing strategy that will carry you through Dec. 2020.
⊕ Detailed calendar of marketing activities
⊕ Brand messaging guide
⊕ Recommendations for tracking results
⊕ Optional: A marketing expert to help you put your plan into action

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Campaign Management

Simply put, a marketing campaign is the way you invite and encourage people to do business with you. It’s the place where you demonstrate that you are the company that can solve their problems. When we create campaigns, we deliver:

⊕ Clear campaign messaging
⊕ A lead-generating tool (think magazine article, eBook, video, etc.)
⊕ A landing page, to capture email addresses
⊕ Website copy that reflects your messaging
⊕ An automated email series of five emails that guide prospects through your sales cycle
⊕ An automated email series of 12 nurturing emails that build and maintain awareness of your brand

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Content Marketing& Project Management

When we say, “content,” it can mean website copy, blog posts, articles, and much more. Fresh content can give customers a reason to return to your website again and again. Written articles can demonstrate your expertise and position you as the authority in your field. Social media posts can be well-thought-out to support your marketing goals. We customize every content package for your organization and are available to serve as a project manager for implementation. As an example, the deliverables for one recent client’s comprehensive, annual content package included:

⊕ 2020 Editorial calendar, documenting the overall content plan
⊕ Two social media posts per week (104 total)
⊕ One full-length article per month (12 total)
⊕ Email marketing to include one email per week (52 total)
⊕ Weekly website updates (52 total)

Every plan is customized to fit your budget and goals.