About Us


We believe marketing should be easy and it should work. 

Keeping up with the latest marketing strategies and tactics can be intimidating. In this age of digital marketing, things change rapidly, and it probably leaves you wondering if you’re missing revenue opportunities.

We get it. You need to know the best ways to meet this year’s budget numbers, but you also need to choose the right marketing tools for long-term business growth.

What you need is a competitive advantage, and that’s why we use the StoryBrand framework – a proven marketing method that combines the art of storytelling and the science of consumer behavior. It will ensure you’re recognized as the leader in your field and highlight the tremendous value you bring to your customers.

The Sparx360 team consistently increases bottom-line revenues for small businesses, nonprofits, and associations. We help you choose the marketing tools that will work best for your business.


With Sparx360, you can stop feeling anxious about investing in marketing, and instead feel confident about how to boost revenues.




Schedule a Call

Schedule a complimentary, 30-minute call.  We’ll talk about your biggest challenges and look at strategies that can increase your revenues. (You’ll leave the call with action items you can use immediately!)


Make a Plan

Some of our clients just need a little coaching. Others want a strategy session, messaging guide, and a full blueprint for growth. Based on your needs, we’ll create a plan for your marketing success.

Schedule a Call


Watch Your Business Grow

You’re investing your marketing budget with confidence. Your messaging is on point, and your sales funnel is working for you day and night. When you implement the StoryBrand framework, your business grows.

Small business owners deserve a solid return
when they invest their hard-earned dollars in marketing.



Elaine Acker, CEO & StoryBrand Certified Guide

Elaine Acker created Sparx360 with one guiding principle in mind: Small business owners deserve a solid return when they invest their hard-earned dollars in marketing.

“By using the StoryBrand framework, marketing is simple,” she says. “But, it’s not easy. People are bombarded with more than 3,000 commercial messages every day; so if you’re still using the same tired marketing messages you’ve used for years, you’re missing opportunities.”


Are you the right fit for Sparx360?

  1. You’ve got to be ready for a change
  2. You’ve got to be tired of rehashing old ideas
  3. You’ve got to be ready to climb outside the box 

“If that sounds like you, then I’ll be your biggest fan,” says Elaine. “Most people don’t have unconditional support from someone you know believes in you 100%. So that’s my personal mission for those I work with. I want you to know without a doubt that I believe in you and your goals."

"When you’re ready to make changes that will help your organization or your business grow in new ways, then I (and my network of StoryBrand Certified Guides) will be there with you every step of the way.”

Joy Luedecke England, CMO

Joy Luedecke England has collaborated with Elaine on marketing projects for more than six years. Her knowledge of the StoryBrand framework and her in-depth understanding of membership marketing give her exceptional insight into consumer buying behavior. 

“Clear messaging and effective marketing is essential for any organization,” says Joy.


“Being able to tell a story clearly, deliver messages strategically, and cut through the noise of competing messages is critical. On a personal level, I like to take an organization’s core message and think creatively about how they can connect with their ideal audience.”

Joy is especially interested in working with nonprofits and small businesses where a small investment in marketing can reap big rewards in building lasting relationships with members and donors.

Gig ‘em! She's also a proud Texas Aggie and is a member of the Texas Society of Association Executives, the American Society of Association Executives, the Internet Marketing Association, and the Social Media Association.

All that networking and experience can pay off for YOU. 

“Associations and nonprofits are facing more challenges than ever before,” says Joy. “The marketing strategies and tactics that worked 20 years ago aren’t as effective today."

"I love helping association and nonprofit leaders navigate the changing marketplace and find new pathways to success.”






Start Creating Your Sales Funnel Today